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Passengers arriving by air are transfixed by the view: futuristic skyscrapers flanked by a glittering coastline and surrounded by endless desert.
Embracing the Extraordinary: It’s little wonder so many entrepreneurial designers and architects love Dubai. Together with a tax-free escape from throttling budgets, stringent building regulations and cookie-cutter specs, this place likes to show off. Tallest Building In The World? Tick. Artificial Island Shaped Like A Palm? Tick. So-Called Seven-Star Hotel? Tick. Largest Global Shopping Mall? Tick… And Indoor Snow Slopes To Boot? Tick.

Let’s Shop: Before the 1970s, the only time you could shift your credit card into overdrive in Dubai was at the Gold Souq. Serious fashion choice required jetting off to London or New York. Today the city vies with both metropolises as a shopping destination, as well as providing much more than a mere retail experience. While temperatures spiral outside, the malls morph into places to shop, play, eat, drink (coffee) and socialize. If you want a glimpse of a more traditional culture, there are still souqs, particularly in Deira and Bur Dubai.

Feeding Body & Soul: Dubai has a glut of excellent restaurants. Be prepared to be spoiled rotten with cuisine that ranges from East to West, from celebrity-chef-driven to Asian street-style. This is a foodie’s fantasy destination, where atmosphere, surroundings and service are an accepted part of the culinary combo. Continue the self-pampering at one of Dubai’s spas, with treatments and massages designed to soothe away stress and revitalize the senses. Or take a dhow dinner cruise or watch the sunset over rippling red-gold sand in the desert, sharing a vision that was once deeply rooted in Dubai’s Bedouin society.

Beyond the City: Travel beyond Dubai to experience another world altogether as a skyscraper skyline is replaced by a more traditional desertscape.